I found this copy of The Delineator, from August 1928, and am loving every page. A publication of Butterick, The Delineator ran from 1869 (under the name The Metropolitan Monthly) until 1939, sharing fashion spreads and recipes, hawking sewing patterns, and publishing short stories and poetry by the likes of Edith Wharton and L. Frank Baum. In fact, this latter feature causes me a little bit of heartache when I read the magazine-- in September 1928, the magazine says, in addition to an in-depth fashion review (it would be the September Issue, after all), the issue would feature the first installment of a new Wharton novel. One month short! Just kill me.
As it stands, though, the August issue is chock-full of great fashion plates and advertisements-- check it out!
Ms. Marie Beynon Ray, a major Francophile, writes that because Paris itself is devoted to beauty and exclusivity, it's the natural home of fashion, whereas the States, being devoted to practicality and mass production, can only emulate or inspire fashion. With sketches like these, it's hard to argue:
A is the Alphabet boarding the ship
They have promised to write an account of the trip.
B is for "Bon Voyage," which every one knows is
The French "Goodbye," when you say it with posies.
C is the Captain, the king of the Boat,
Not elected (thank Heaven) by popular vote.
D's the Deck-steward, with tactful financing,
He will give you a chair where the view is entrancing.
E is the Electrical Horse in the Gym,
It won't take you far, but 'twill keep you in trim.
The fashion spreads are really in-depth, and show smaller reverse images of the views shown. Since it's a Butterick publication, the dresses, coats, etc. all correspond to available patterns, whose fabric requirements and sizings are described below each sketch.
As I try to learn more about sewing and costuming, these layouts and descriptions are priceless.
From an article, "Hemlines and Necklines in the New Mode":
And a few ads!
I found this last ad really interesting, in terms of fabric history. I'm not an expert on fabric timelines, so I really love reading this article detailing the uses of the new miracle fabric:
What's your favorite source of vintage inspiration?